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Customized Courses
Customized Business English Courses
Customized courses are specifically designed so that your
managers and staff will study language they use in their everyday work.
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You can decide the language topics
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You can decide the schedule and course length
Customized Courses
Employees are motivated to study when they can see the language will help them in their daily work.
They will see an immediate improvement in their ability to deal with work related issues in English.
Examples of our customized courses
Department Courses
- English for Sales
- English for Finance and Accounting
- English for I.T.
- English for H.R.
Specialist Courses
- Property Sales
- Waiters / Waitresses
- Hotel Staff
- Customer Service
- Executive Coaching
Business Skill Courses
- Presentation Skills
- Effective Negotiations
- Meeting Skills
- Email Writing / Report Writing
- Persuasive Writing
- Technical Writing
Customized Course Design Example
English for Sales
Students will be able to:
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describe the product clearly and in a detailed manner
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use the positive language of sales to accentuate benefits
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provide specifications and dimensions
Wide/width Long/ length
Furnishings/Fixtures
Small/compact
Expensive/solid investment
Free/complimentary
Objection/valid point contract/proposal
Talking about the product
Closing the sale
Students will be able to:
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pre-empt objections
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overcome objections as they are presented
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use impact statements effectively
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consolidate promotions and campaigns
Conditionals
Modal verbs
However
Superlatives/comparatives
Students will be able to:
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soften and pre-empt bad news
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request rather than demand
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offer a succinct apology
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show assertiveness
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create a sense of urgency
I regret to inform you..
Would it be possible to..
If I could just ask you to..
I must respectfully ask..
I shan’t keep you a moment
Customer service
Students will be able to:
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execute a mini presentation
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structure and format a sales presentation
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use appropriate body language
Intensifiers
Present simple vs. Present continuous tense
Presentations
Theory & practice
Students will be able to:
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deliver a formal sales presentation
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use rhetorical questions for impact
Rhetorical questions